About us
We believe financial freedom shouldn't be reserved for the privileged few.
Our mission
Our mission is to empower Canadian homeowners to transform their largest expense—their mortgage—into their greatest wealth-building tool.
By making sophisticated financial strategies accessible to everyday Canadians, we're helping families build lasting prosperity without sacrificing their current lifestyle.
Our history
Early 1980s — The birth of a financial revolution
In the early 1980s, Fraser Smith observed something troubling:
The wealthiest Canadians were making their mortgages tax-deductible through complex strategies requiring expensive accountants, while everyday Canadians struggled with non-deductible debt.
Determined to level the playing field, Fraser developed The Smith Manoeuvre™—to finally allow ordinary homeowners to convert their mortgage into tax-deductible investment debt.
In 2002, Fraser published his groundbreaking book, making this powerful strategy accessible to all Canadians.
2006 — Expanding the vision
Fraser's son, Robinson, took up the mantle in 2006, bringing international business experience and a passion for his father's mission to the table.
Under Robinson's leadership, thousands of Canadian families implemented The Smith Manoeuvre™ and his book, "Master Your Mortgage for Financial Freedom," helped bring his father's work to a new generation.
The strategy gained further momentum when Ryan La Haye and André Cyr adapted the strategy for French Canadians, translating both the concepts and materials to ensure accessibility across the country.
Today — Looking ahead
Today, what began as one man's mission to level the financial playing field has grown into a nationwide movement.
We believe financial transformation shouldn't be reserved for the wealthy few.
Through our certified professional network, educational resources, and unwavering commitment to Fraser's original vision, we're helping ordinary Canadians convert their largest expense into their greatest wealth-building tool.
As more families implement this strategy, we're fulfilling Fraser's dream: giving every Canadian homeowner the opportunity to make their mortgage tax-deductible.
The SmithMan Team
With decades of combined experience in financial strategy, education, and implementation, our team is committed to making true financial freedom accessible to all Canadians. Together, we're carrying forward Fraser Smith's legacy while innovating to meet the needs of today's Canadian homeowners.
Robinson Smith
Chief Executive Officer
Ryan La Haye
Chief Operating Officer
Nick Cox
National Director
Lacey Morrison
Director, Communications and Engagement
Catherine Miele
Director of Operations